Pantone to HEX

Pantone colors are physical pigments that reflect light, while digital colors (represented by HEX values) emit light. This fundamental difference in how colors are created means they exist in different color spaces. Additionally, screen calibration, ambient lighting, and device capabilities can all affect how digital colors appear, creating differences from physical swatches.

This tool provides industry-standard conversions based on color science algorithms that calculate the closest possible digital approximation of each Pantone color. However, accuracy can vary: some colors convert nearly perfectly, while highly saturated or metallic Pantones may only be approximated. For critical applications, test colors on target devices and compare against physical swatches under controlled lighting.

Use Pantone colors for physical products and print materials where color consistency across production runs is critical. Use HEX values for all digital applications including websites, apps, digital displays, and screen-based designs. For brand consistency across both physical and digital mediums, use this conversion tool to ensure the closest possible match between your Pantone brand colors and their digital equivalents.

Several factors contribute to variations: different versions of the Pantone library (which are updated periodically), varying conversion algorithms that prioritize different aspects of color matching (hue, saturation, or brightness), and whether the conversion targets specific devices or standards. This tool uses the latest Pantone specifications and industry-standard conversion methods for consistent results.

While perfect consistency is impossible across all devices, you can minimize variations by: using the precise HEX values from this tool, testing colors on multiple devices and browsers, ensuring your design software is color-managed, calibrating your monitor regularly, and considering device-specific color profiles. For critical applications, establish a color standard with acceptable variation ranges across devices.